Professor Chats
Join Lane Sloan in this series of constructive chats to help your business Take-Off. With each clip, Lane is dipping into the depth of his knowledge and experience running businesses and helping companies reach new levels of success.
1
Why are you in business?
As you grow into the Take-Off stage, you need to think more deeply about this fundamental question to provide guidance in your strategic plans that leads to continuous success over your planning horizon.
2
How do you beat your competition?
Taking-Off is a much more competitive undertaking that requires a differentiated value proposition leveraging your particular advantages over your direct competitors.
3
How do you take off?
The Take-Off stage of business growth is where things can get very interesting. In this segment, we’ll explore what it means to have your business ‘take off.’
4
How do you grow your customers?
If you have developed a compelling marketing value proposition, then getting the word out to your target audience through a focused promotional strategy leads to new sales.
Consider adding to your current channels.
5
How to Energize your organization?
As a Take-Off company, you have developed a reasonably sized organization. Diving into my 3 Ps of Leadership (People, Planning, and Performance) should be a helpful guide.
6
Why is leadership so important?
As your company grows into the Take-Off stage with an expanding organization, leadership becomes your catalyst for successful Take-Off.
7
How do you jump from short term to long term?
You don’t. Progressing from your short-term plans to your long-term plans is like walking upstairs. There will be intermediate steps to take that occur in your mid-term plans.
8
What makes short-term planning productive?
It requires some rigor following a thoughtful logical framework. Then, adjustments are made via Performance feedback sessions with your leadership team.
